Police Now wins six prestigious recruitment awards
In the last week, Police Now has been in the spotlight winning in total six awards at both the Employer Brand Management Awards (EBMA) and the Recruiter Awards. At the Recruiter Awards Police Now won the Most Effective Recruitment Marketing Campaign and at the EBMA won the greatest award of the night, the Grand Prix of employer brand management, together with:
- Gold for best employer brand in Charity/NGO/NFP
- Gold for best communication of employer brand to external audience
- Gold for best employer brand management programme following changed mission, positioning or management
- Silver for best digital communication of employer brand
Police Now is an innovative two-year training programme that places top graduates in the country’s most challenging communities where they can have the greatest positive impact working as neighbourhood police officers. Each graduate on the scheme is responsible for transforming their community by developing partnerships with local businesses and residents to develop innovative long-term solutions that will cut crime and ultimately increase the public’s confidence in policing.
The judges of the Employer Brand Management Awards commented on the Grand Prix win:
“This entry was astonishing for rising to significant challenges in creative, surprising, and emotional ways. Great results meant that this was a clear winner.”
Police Now takes a non-traditional approach to recruiting police officers specifically seeking to attract candidates who have not considered policing before. To do this Police Now has strategically developed its website to resonate with the influencer network of the target candidates and has developed an interactive experience that challenges the player’s observation and problem-solving skills to achieve Police Now’s mission of transforming communities.
David Spencer, chief executive and co-founder of Police Now and a former Detective Chief Inspector, said:
“This recognition is reflective of the work done by Police Now to highlight what a long-lasting and positive impact police officers can have in the communities that need us most. As a charity with a mission to transform communities Police Now’s graduate leadership programme is a unique opportunity for individuals to face intellectual challenges, develop leadership skills on the frontline as police officers, and take on real responsibility from day one.”
In its first year Police Now was piloted by the Metropolitan Police Service. In 2016 the programme expanded to seven forces, and has this year expanded to nearly half of all police forces across the country. As such, Police Now is more than doubling its intake to 250 participants.
To find out more about Police Now visit www.PoliceNow.org.uk.